Curry’s positioning statement is “Realizing Human Potential.”
This phrase encapsulates the essence of the institution and its focus on human development and on youth as a positive force for change. It serves as an internal reference to guide marketing communications, and should should never appear on outward-facing materials.
The rationale is a short statement articulating the brand narrative that makes the Curry School unique. It helps guide all creative copy and design work produced for the brand.
“How do we improve the human condition and make the most lasting, positive change possible? We take what works and we make it stronger. We build better leaders and boost every person’s capacity. We use an evidence-based scientific approach to pave new pathways to better understanding and stronger human development.
That’s because we know the greatest impact we can achieve is the kind that multiplies and leads to even more. More possibility. More healthy change. We empower the lives that’ll inspire more lives. We’re the investigators, the creative solvers.
We are asking the difficult questions and discovering innovative ways to address the big challenges of education and human development so that together we can advance society.”