- Brand Art
- University Brand Expressions
- Photographic Style
- Web Guidelines
- Video Guide
Our logo is the most important and recognizable element of our brand’s identity. It is an icon that represents our organization to the outside world and acts as an identifying and unifying mark.
The horizontal and centered logos are the preferred formats for all web-based applications. Using these variations consistently ensures that we build and protect brand equity and recognition.
For further details about the appropriate use of University logos, or to download logo files, visit the Logos section.
NOTE: Do not alter, redraw or add any additional words or graphic elements to the logo.
Horizontal Logo in Two-Color Reverse
The horizontal logo should be used on every web page. It is located in the top left corner of the site’s content area and is displayed in the two-color reverse format.
For additional information, visit the Brand Bar section within these guidelines.
Centered Logo in One-Color Reverse
The centered logo should be used in the Footer on all web pages. It is located in the bottom left corner of the site’s content area and is displayed in the one-color reverse format.
For additional information, visit the Footer section within these guidelines.
Logo Minimum Sizes
For digital applications, small-size logos require special consideration. Following the provided minimum size recommendations ensures visibility, legibility and optimal presentation of our identity.
The basic guideline for minimum sizes for logos is based on the Rotunda mark being no less than 20 pixels high. This applies to all three approved variations of the institutional logos, in all color formats.
Further details about the appropriate use of University logos are provided in the Logos section in these guidelines.