Color effects such as Ink Blots, Brush Edge, Blue Screen, Duotone, Four-Color and Gradient Overlay treatments can add interest and depth to images while suggesting core principles of the UVA brand.
Used in conjunction with clean, hard edges, Ink Blots represent innovative thinking, new knowledge, a willingness to push through boundaries and the illimitable freedom of the human mind.
Ink Blots also reference the ink used in seminal documents such as the Declaration of Independence, to which we and our founder are connected.
The following examples illustrate the variety of ways this technique can be executed.
Learn more about using Ink Blots and download the required files.
By suggesting boundaries being broken, this Brush Edge treatment captures brand ideas like inspiration and perpetual ingenuity. It also suggests an artist’s touch and can infuse designs with a sense of handmade craft, artistry and creative energy. You can use it as a transition between photos and other visual elements.
Learn more about using the Brush Edge and download the required files.
The Blue Screen treatment is applied to photos to give a unique blue hue to the black tones of the image.
Learn more about using Blue Screen.
Duotone photo treatments can be used to add interest and depth to graphics.
Learn more about using Duotone.
As shown below, the Four-Color Overlay subdues images while allowing color to show through.
Learn more about using Four-Color Overlay.
Gradient Overlays may be used with photo treatments, as well as on their own, to add or reduce contrast between graphic elements.
Learn more about using Gradient Overlays.
Diagonal Overlays can be used as a photographic color treatment or as containers to hold typography.
Learn more about using Diagonal Overlays.