- Brand Art
- University Brand Expressions
- Photographic Style
- Web Guidelines
- Video Guide
Color effects such as Duotone, Gradient Map, Gradient Fade, Four-Color and Gradient Overlay treatments can add interest and depth to images while suggesting core principles of the UVA brand.
Duotone photo treatments can be used to add interest and depth to graphics.
Learn more about using Duotone.
The Gradient Map effect can be used to add color and vivacity to images that run beneath graphics and text. Similar to the Duotone treatment, the Gradient Map effect focuses on the relationship of Rotunda Blue with other colors in the UVA brand palette, not just Cyan.
Learn more about using Gradient Map.
The Gradient Fade effect can be used to create spaces for text and graphics on images that might not have free space for text to appear legibly. The Gradient Fade can provide that space and still include the beauty of a full-color image.
Learn more about using Gradient Fade.
As shown below, the Four-Color Overlay subdues images while allowing color to show through.
Learn more about using Four-Color Overlay.
Gradient Overlays may be used with photo treatments, as well as on their own, to add or reduce contrast between graphic elements.
Learn more about using Gradient Overlays.
Diagonal Overlays can be used as a photographic color treatment or as containers to hold typography.
Learn more about using Diagonal Overlays.