Colors

Colors

Primary Color Palette

The institution’s color palette, which features UVA Orange and UVA Blue, is a powerful and important asset in establishing a strong, consistent identity for the University. These colors are to be used in all full-color logos and across all communications and applications.

Note that UVA Orange and UVA Blue use UVA-specific formulas to ensure greater production consistency and better manage licensed use by approved University vendors. UVA Orange and UVA Blue are available in Spot and CMYK formulas. RGB values of these colors, as well as the secondary web color palette, can be found in our Web Palette section.

Example of Rotunda Orange

UVA Orange

PMS Coated Ink Mixture:
PANTONE Yellow 012 – 28.50
PANTONE Rubine Red – 18.75
PANTONE Process Blue – 0.50
PANTONE Trans. White – 52.25

PMS Uncoated Ink Mixture:
PANTONE Yellow 012 – 54.60
PANTONE Rubine Red – 16.00
PANTONE Black – 0.40
PANTONE Trans. White – 29.00

CMYK Coated: 0, 64, 81, 0

CMYK Uncoated: 0, 68, 100, 0

RGB: 229, 114, 0

HEX: #E57200

 

 

UVA Orange Tint Formulas

75% TINT
50% TINT
25% TINT

CMYK Coated: 0, 64, 81, 0
CMYK Uncoated: 0, 68, 100, 0
RGB: 229, 114, 0
HEX: #E57200

 

UVA Orange Shade Formulas

 

CMYK Coated: 0, 64, 81, 5
CMYK Uncoated: 0, 68, 100, 5
RGB: 222, 111, 0

 

CMYK Coated: 0, 64, 81, 10
CMYK Uncoated: 0, 68, 100, 10
RGB: 214, 107, 0

 

CMYK Coated: 0, 64, 81, 15
CMYK Uncoated: 0, 68, 100, 15
RGB: 206, 103, 0

 

CMYK Coated: 0, 64, 81, 20
CMYK Uncoated: 0, 68, 100, 20
RGB: 198, 99, 0

 

CMYK Coated: 0, 64, 81, 25
CMYK Uncoated: 0, 68, 100, 25
RGB: 190, 95, 0

UVA Blue

PMS Coated Ink Mixture:
PANTONE Process Blue – 19.80
PANTONE Medium Purple – 14.50
PANTONE Black – 15.70
PANTONE Trans. White – 50.00

PMS Uncoated Ink Mixture:
PANTONE Process Blue – 58.90
PANTONE Medium Purple – 27.90
PANTONE Black – 13.20

CMYK Coated: 87, 70, 22, 44

CMYK Uncoated: 98, 83, 12, 46

RGB: 35, 45, 75

HEX: #232D4B

 

 

UVA Blue Tint Formulas

75% TINT
50% TINT
25% TINT

CMYK Coated: 92, 59, 24, 48
CMYK Uncoated: 98, 74, 10, 50
RGB: 35, 45, 75
HEX: #232D4B

 

UVA Blue Shade Formulas

 

CMYK Coated: 90, 65, 24, 53
CMYK Uncoated: 98, 83, 12, 51
RGB: 30, 40, 70

 

CMYK Coated: 90, 65, 24, 58
CMYK Uncoated: 98, 83, 12, 56
RGB: 25, 35, 65

 

CMYK Coated: 90, 65, 24, 63
CMYK Uncoated: 98, 83, 12, 61
RGB: 20, 30, 60

 

CMYK Coated: 90, 65, 24, 68
CMYK Uncoated: 98, 83, 12, 66
RGB: 15, 25, 55

 

CMYK Coated: 90, 65, 24, 73
CMYK Uncoated: 98, 83, 12, 71
RGB: 10, 20, 50

These tints and shades of UVA Orange and UVA Blue lend variation and dimension to creative expression, and are to be used in combination with our primary colors. These colors are meant to complement design work and should never be used in replacement of the University's primary color palette. Tints and Shades are best used for items that require dimension, such as charts, graphs and illustrations or for accents in digital applications.

 

 

Print Production

When UVA Orange and UVA Blue are printed as Pantone colors, they cannot be referenced by standard Pantone numbers. Designers and vendors must refer to approved color swatches to ensure color accuracy. To obtain a swatch packet of these colors, please email brandguidelines@virginia.edu. Additionally, ink mixtures to achieve these colors for printing are available below.

Use the Pantone Coated (C) and CMYK Coated formulas when printing on coated paper stock. Use Pantone Uncoated (U) and CMYK Uncoated formulas when printing on uncoated stock. Swatch palettes with these color values are available to download.

There is no need to make changes to existing printed materials. For work created after July 2017, please re-download existing marks and lock-ups to ensure correct color references, and direct vendors to use the UVA-specific Pantone formulas listed here.

The colors shown on this page are not intended to match Pantone color standards.

 

 

Web Production

Please visit our Web Palette page within our Brand Guidelines for more information on web colors.

 

 

Interior and Exterior Painting

Paint formulas are available in UVA Orange and UVA Blue for both interior and exterior projects. For more information, please contact our Sherwin-Williams representative, James LaCour, at 434.465.0999.