Welcome to the University of Virginia brand guidelines. This document serves as a resource for understanding and applying the UVA brand, identity and creative expression. It outlines brand strategy, tone and voice, and provides standards for the use of logos, artwork, color palette, typography and other key visual elements.
A living reference, this guide is intended to serve as a resource and a starting point for communications and creative professionals charged with articulating and representing the University of Virginia brand. It is intended to be a developing body of work that will evolve over time.
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