Non-Brand “Legacy” Marks
Occasionally, a unit or other area in the University community will have a “legacy” mark, often created prior to and outside of current brand standards. The recommendation is to bring the identity of that unit into the University of Virginia brand, allowing it to more firmly identify and gain equity from association with the institution. University Communications can assist in exploring in-brand identity executions for units.
In cases where that is not possible, the following guidelines exist to prevent visual confusion.
Beyond the direction provided here, any of the University’s official logos and lock-ups should be used according to the guidelines specified in these guidelines. This includes the utilization of elements such as color variations, clear space, minimum sizes, etc.
- Non-brand marks may not be “locked up” or placed adjacent to the University’s official logo, wordmark, Rotunda or any part thereof.
- The Rotunda may not be used as an element in a non-brand mark.
- Non-brand marks can co-exist on a space with the UVA official brand, but there must be adequate space between them so as not to approximate a lock-up or create visual confusion
- It is strongly recommended that the University’s color palette be used in applications of the non-brand mark, in order to further reduce visual confusion or conflict.