Positioning Statement

Batten’s positioning statement is “Transforming Leadership.”

This statement helps convey that the Batten School is a pioneer in public policy education—educating and developing strong leaders for tomorrow, well-equipped to lead more competitive, resilient and fair societies.

This phrase, which encapsulates the essence of the institution, serves as an internal reference to guide marketing communications. It should never appear on outward-facing materials.

Rationale

The rationale is a short statement articulating the brand narrative that makes the Batten School unique. It helps guide all creative copy and design work produced for the brand.

REVOLUTIONARIES. INSTIGATORS. DISRUPTORS.

“What do these words mean without purpose? Without a positive direction? Leadership doesn’t always mean following the rules. Leadership is about reshaping the rules. And assuring that these rules are in place to serve the greater good. Batten is this assurance. We create the honorable revolutionaries. We teach inspired instigation. We are the advocates with direction. Here, we better the world by producing the leaders of positive disruption.”