The brand fonts for the Batten School of Leadership and Public Policy are Franklin Gothic and Bodoni.
The fonts used for headlines are Franklin Gothic Demi Extra Compressed and Bodoni Poster Italic. These can be used individually or combined.
Franklin Gothic Demi Extra Compressed can also be used for subheadlines that will lead into body copy.
Franklin Gothic and Franklin Gothic Book Condensed can be used for body copy and callouts.
These examples show the bold use of type, an important part of the Batten School of Leadership and Public Policy brand. The headlines are meant to be large and legible, but also have contrast in type size to emphasize select words or messaging.
Along with traditionally typeset headlines, the Batten brand uses type set in unconventional ways. This disruptive type is meant to convey the ideas of revolutionary thinking, positive disruption, and how Batten students look at problems differently.