Data Science Institute’s (DSI) positioning statement is “Modeling the Future.”
This phrase encapsulates the essence of the Institute and its focus on using data to inform and identify approaches to complex challenges. It serves as a reference to guide marketing communications.
The rationale is a short statement articulating the brand narrative that makes DSI unique. It helps guide all creative copy and design work produced for the brand.
“We see ourselves as the pioneers of a new frontier. Always on the forefront of revelation, we are guiding the revolution in understanding limitations, and shattering them at every turn. As data scientists, we are the inquisitive experts, the new trailblazers, equipped with the knowledge to decipher the world’s never slowing, never ceasing deluge of data. We look at the world and see endless opportunities for better partnerships, improved efficiencies, and stronger solutions. In our hands, data has the power to bring us together and help simplify our world of complexities. To unlock new ways of questioning, pondering, and solving the world’s greatest challenges.”