The University of Virginia brand has been designed to provide for additional customization and brand development by its schools, Health System, institutes and units. Several schools, units and the University's Health System have created fully-developed strategic and creative brand platforms within the larger framework of the University of Virginia brand:
UVA Health
The Frank Batten School of Leadership and Public Policy
Curry School of Education and Human Development
Data Sciences Institute
The Miller Center
This section provides an overview into the brand positioning, rationale and creative expression for each.