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University Brand Expressions

University Brand Expressions

  • Introduction
    • Why Brand Matters
    • Positioning Statement
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    • White and Rich Black
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  • Brand Art
    • Patterns and Shapes
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  • University Brand Expressions
    • UVA Health
    • Batten
    • Data Science Institute
    • Education
    • Miller Center
  • Photographic Style
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  • Web Guidelines
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  • Video Guide
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The University of Virginia brand has been designed to provide for additional customization and brand development by its schools, Health System, institutes and units. Several schools, units and the University's Health System have created fully-developed strategic and creative brand platforms within the larger framework of the University of Virginia brand:

UVA Health
 

The Frank Batten School of Leadership and Public Policy

 

School of Education and Human Development

 

Data Sciences Institute

 

The Miller Center

This section provides an overview into the brand positioning, rationale and creative expression for each.

 

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http://www.virginia.edu/
2420 Old Ivy Road
P.O. Box 400229
University of Virginia
Charlottesville, VA 22904-4229
Phone
(434) 924-1400
Fax
(434) 924-0938
brandguidelines@virginia.edu
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