UVA Health is part of the University of Virginia. UVA Health is a leader in the advancement of health sciences, basic translational research, the training of medical professionals and the delivery of world-class health care to the region, the Commonwealth and beyond.
Below are some of the foundational elements of the UVA Health brand. To access the complete brand guidelines for UVA Health, please visit www.uvahealthbrand.com.
Logo Rationale
As an integral part of the University, the UVA Health logo draws from elements of the University of Virginia's visual identity: the UVA Health primary logo uses the UVA Rotunda and UVA Monogram. The UVA Health logo also uses the University's primary typeface, Franklin Gothic, and color palette, Rotunda Orange and Jefferson Blue. The use of the UVA Health logo, and UVAHealth name, is protected intellectual property and reserved exclusively for UVA Health and its affiliated departments and units.
Positioning Statement
The UVA Health positioning statement is “Exceptional Care Is Calling.” This phrase captures our passionate commitment to providing the most comprehensive and compassionate care possible for every patient and our dedication to innovation, research and the education of healthcare providers of the future.
This phrase, which encapsulates the essence of the institution, serves as an internal reference to guide marketing communications. It should never appear on outward-facing materials.
Brand Pillars
Four brand pillars support and clarify the “Exceptional Care Is Calling” positioning statement.
• Embracing What Matters
• Improving the Human Condition
• Commitment to Perform at the Highest Level
• Transformative Partners