Key Themes

In any subject there are many stories and many different ways of telling them. By applying key themes from UVA’s brand platform you can ensure that the story your video tells is aligned with, and benefits from, the brand’s reach and resonance.

How do you integrate these themes into your videos? Try incorporating them into the questions you ask your subjects and letting them inform your choice of music, filming style and emotion.

“Living Idealism”

UVA’s essence can be summarized by the phrase “Living Idealism.” This concept combines the ideals on which UVA was founded with a forward-looking commitment to shared purpose, ingenuity and a commitment to the greater good.

Living Idealism has four major themes that you can emphasize while creating videos:

Perpetual State of Ingenuity
UVA endlessly pushes forward the frontiers of knowledge, fostering cross-disciplinary exchange and innovation that breaks boundaries.

Commitment to Achieve at the Highest Level
From academics to athletics, we pursue excellence in everything we do.

Sense of Shared Ownership
Student self-governance, the Honor Code and the value placed on students’ voices create a lasting sense of shared responsibility and ownership.

Promoters of the Public Good
The University was founded to educate citizens and prepare them for leadership, and we continue to support a free society in countless ways.

Additional information regarding Living Idealism and related Key Themes are available within these guidelines.