Guideline menu subtree (Must be disabled. We render it in twig template.) Brand Essentials Introduction Why Brand Matters Positioning Statement Brand Pillars Rationale Language Tone Messaging Nomenclature Grammar & Punctuation Language Examples Logos The University of Virginia Logo Logo Lock-Ups Special Marks Athletics Marks Fonts Type Design Colors Secondary Palette Web Palette Cavalier Orange Download Swatch Palettes Brand Art Patterns and Shapes Auras Color Effects Photo Treatments Collages School/Unit Brand Expressions Batten Curry Data Science Institute Miller Center Photographic Style Portraits Candid/In-Situation Grounds Still Life/Textural Incorrect Use Web Guidelines Web Logos Web Color Palette Web Fonts Video Guide Brand Integration Story Development Primary Video Elements Brand-in-Action Print Digital Environmental Video Campaigns This section introduces the basic building blocks of UVA-branded websites: web-specific logos, colors and fonts. More detailed guidance and tools for web designers are available under Tools & Templates.