Guideline menu subtree (Must be disabled. We render it in twig template.) Brand Essentials Introduction Why Brand Matters Positioning Statement Brand Pillars Rationale Language Tone Messaging Nomenclature Grammar & Punctuation Language Examples Logos The University of Virginia Logo Logo Lock-Ups Special Marks Athletics Marks Fonts Type Design Colors Secondary Palette White and Rich Black Web Palette Cavalier Orange Download Swatch Palettes Brand Art Patterns and Shapes Auras Color Effects Photo Treatments Collages School/Unit Brand Expressions Batten Curry Data Science Institute Miller Center Photographic Style Portraits Candid/In-Situation Grounds Still Life/Textural Incorrect Use Web Guidelines Web Logos Web Color Palette Web Fonts Video Guide Brand Integration Story Development Primary Video Elements Brand-in-Action Print Digital Environmental Video Campaigns This section introduces the basic building blocks of UVA-branded websites: web-specific logos, colors and fonts. More detailed guidance and tools for web designers are available under Tools & Templates.