- Brand Art
- University Brand Expressions
- Photographic Style
- Web Guidelines
- Video Guide
Typekit is a hosting provider for web fonts that the University currently uses for web font management.
If your site is within the virginia.edu domain, and you would like to use our brand-approved fonts, include the following two lines of code in your site’s header:
Once you have included Typekit within your site, use the appropriate font family, style and weights provided below.
If you have a site outside of the virginia.edu domain, please contact firstname.lastname@example.org to request access to our Typekit fonts.
Please note: These fonts are not approved for non-web applications such as printed materials.
Primary Web Fonts
Franklin Gothic is a simple and versatile sans serif font with a modern feel. This family of fonts is the most flexible system available for use in the UVA brand. All weights and faces available for web application are shown below, and should be used with discretion, and where appropriate.
- Franklin Gothic is the primary typeface for both headlines and calls-to-action. ALL CAPS is the recommended style in these applications.
- Franklin Gothic Demi Condensed Italic is used for text within buttons.
- To create visual hierarchies or to highlight key content, employ the different styles and weights within the Franklin Gothic family.
Fallback Primary Web Font - Arial
Arial is designated as the alternative font when Franklin Gothic is not supported. The provided CSS (above) includes the necessary degradation code to use Arial as the fallback font.
Secondary Web Fonts
Bodoni is a secondary font in the UVA brand. It is a serif font and is used as a supporting typeface for headlines and call-outs. A more designed font, Bodoni is not intended to be used as a primary font but as an accent design element in select creative applications.
Bodoni Italic Heavy (900) is recommended for headlines and call-outs, to personify quotes, for numeric/statistic call-outs, or for headlines of lists to create contrast with Franklin Gothic.
Fallback Secondary Web Font - Georgia
Georgia is designated as the fallback font when Bodoni is not supported. The provided CSS (above) includes the necessary degradation code to utilize Georgia as a secondary fallback font.