- Brand Art
- University Brand Expressions
- Photographic Style
- Web Guidelines
- Video Guide
Color effects such as Blue Screen, Duotone, Four-Color and Gradient Overlay treatments can add interest and depth to images while suggesting core principles of the UVA brand.
The Blue Screen treatment is applied to photos to give a unique blue hue to the black tones of the image.
Learn more about using Blue Screen.
Duotone photo treatments can be used to add interest and depth to graphics.
Learn more about using Duotone.
As shown below, the Four-Color Overlay subdues images while allowing color to show through.
Learn more about using Four-Color Overlay.
Gradient Overlays may be used with photo treatments, as well as on their own, to add or reduce contrast between graphic elements.
Learn more about using Gradient Overlays.
Diagonal Overlays can be used as a photographic color treatment or as containers to hold typography.
Learn more about using Diagonal Overlays.