Secondary Color Palette
Our primary color palette consists of UVA Blue and UVA Orange, but sometimes secondary colors may need to be utilized. The secondary color palette helps to add variation to a design, and is to be used in combination with our primary colors. These colors should not be used in replacement of the University's primary color palette.
Secondary colors are best used for items that require dimension – for example, within charts, graphs and illustrations or for accents in digital applications. Tints of these colors may also be used for variety and color combinations.
NOTE: These colors should not be used in replacement of the University's primary color palette.
Print Production
All of our secondary colors can be referenced in official Pantone swatch books when printing spot colors. Use Pantone Coated (C) swatches when printing on coated paper and Pantone Uncoated (U) swatches for uncoated stocks. Designers and vendors must refer to Pantone color swatches to ensure color accuracy when printing with spot colors.
When printing in four-color process (CMYK), use the CMYK values listed below for the secondary color formulas. These values have been refined to more closely match Pantone spot colors and do not coincide with the values found in Pantone Color Bridge swatch books.
Swatch palettes with these color values are available to download. The colors shown on this page are not intended to match Pantone color standards.
Web Production
Please visit our Web Palette page within our Brand Guidelines for more information on web colors.
75% TINT
50% TINT
25% TINT
Cyan
CMYK: 100, 0, 0, 0
RGB: 0, 159, 223
HEX: #009FDF
75% TINT
50% TINT
25% TINT
PMS 115
CMYK: 0, 20, 100, 0
RGB: 253, 218, 36
HEX: #FDDA24
75% TINT
50% TINT
25% TINT
PMS 319
CMYK: 66, 0, 22, 0
RGB: 37, 202, 211
HEX: #25CAD3
75% TINT
50% TINT
25% TINT
PMS 206
CMYK: 0, 90, 40, 0
RGB: 239, 63, 107
HEX: #EF3F6B
75% TINT
50% TINT
25% TINT
PMS 368
CMYK: 65, 0, 100, 0
RGB: 98, 187, 70
HEX: #62BB46