The commemorative bicentennial design was inspired by Thomas Jefferson’s original renderings for the Rotunda. Originally created for special use during Final Exercises ceremonies in 2017, 2018, 2019 and 2020, the mark will also be used in bicentennial-themed programming, events and other celebratory activities.
The design pays homage to University tradition and history, incorporating seminal references to architectural elements in the Academical Village. Those references include serpentine walls in the curves of the number two, the profile of the Rotunda in the middle zero and the aerial view of the Rotunda dome in the final zero.
UVA’s Office of University Communications coordinated the effort, along with University Advancement and the Office of the Bicentennial, to design the mark with the assistance of several UVA community members supporting bicentennial preparations. Last fall, the UVA student body selected the final design by popular vote.
This UVA Bicentennial Mark is available for download for internal University use only. For all external product, promotional or merchandise applications, contact the UVA Bookstore or the University's Office of Licensing and Trademark at email@example.com.
(1) The "200" graphic pays homage to University tradition and history. Within the design are seminal references to architectural elements in the Academical Village.
(2) The UVA Bicentennial marks utilizes the wordmark from the UVA primary logo. A custom typeset, it is based on Adobe Caslon, which Thomas Jefferson chose as the font for the first printed edition of the Declaration of Independence.
(3) "BICENTENNIAL" is set in the font Franklin Gothic. The choice of incorporating a sans-serif font is intentional, as a way of integrating a modern aesthetic with the historical relevance of UVA's primary mark.