Event Materials

Event Materials

Whether you're advertising a guest speaker, hosting a forum or facilitating a tabling display, coordinated event displays are a helpful tool to promote your message. Using branded displays correctly allows passersby and attendees to quickly recognize who you are and what you do. Following the guidelines outlined below, your display can represent your school or unit, while remaining compliant with University brand standards.

These six examples of display materials illustrate how to create in-brand designs for school, department or system events.

 
(1) Pop-Up Banner Stand; (2) Step and Repeat; (3) Tabletop Display; (4) Lanyard/Name Card; (5) Podium Sign; (6) Table Cloth

 

 

Pop-Up Banner Stand

1. Place event names top center so they are eye-level and easy to read. Place subtitles beneath marks. Main logos should indicate your school or department or the University overall. 2. Welcome people and give them directions to the site of your event. 3. Use in-event signs to suggest calls to action. Place event and organization marks smaller when you want other content at eye-level.

 

 

Step and Repeat

Place multiple logos or marks in even, alternating rows. Use the University's primary logo if you need multiple marks.

 

 

Tabletop Display

Name of the Event, Place name across the top of your display to connect it visually to the event; Schedule of Events/More Information, People will spend more time with a tabletop display than with larger signage. So include more detailed information about your event; Engaging Content, Lead with an engaging headline to draw the eye. Include more detailed information about your event; Event or Organization Marks/Logos, place marks across the bottom of your display to credit the event hosts

 

 

Lanyard/Name Card

Name of the Event, Place the name of the event around your message and name to let others know they can approach you about the event; Greeting/Name, Include a small greeting and your name in large print so people can read it easily

 

 

Podium Sign

Name of the Event, Place the name of the event large so people will be able to see them from an audience perspective; Main Mark/Logo, These marks should indicate your school or department or the University system overall

 

 

Table Cloth

Organization Mark/Logo on Table Cloth, Use the mark that indicates your school, department or system overall here so you can reuse the cloth for other events; Organization Mark/Logo on Table Runner, Using a table runner solves for events with different sizes or different shaped tables

 

 

Once you've built and produced all your in-brand display assets, you communicate to your event attendees a sense of coordination and professionalism with a lasting, clear and cohesive message.