Video Assets

B-Roll Footage
 

To accelerate and enrich your production process, a collection of ready-to-use UVA B-roll assets is available. This includes a range of footage from around Grounds and Charlottesville, shot in a style that reflects the UVA brand.

 

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Aerial Footage of Grounds
 

The beauty of Grounds is dramatically captured in this collection of aerial footage clips. Combining the visual impact of motion, altitude and long-range perspective, they convey the University’s world-renowned architecture and landscaping with energy and impact. A variety of clips are available for download.  

 

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Lower-Thirds

The most common text on screen takes the form of “lower-thirds,” which is the term used to title an individual on screen.

A two-line format is recommended for the presentation of lower-thirds, where the first line is the subject’s name and graduation year (if applicable) and the second line is the subject’s title, degree, area of study, affiliation, etc. A single-line format is utilized when a two-line format is not applicable or necessary.

As shown in the samples below, our recommended placement of lower-thirds is at the bottom left or right of screen, depending on the composition or location of the subject. The text should be justified left or right accordingly. Lower-thirds should always be placed within the title safe area, which on a 1920px by 1080px frame would be 192px from the left or right of the frame and 108px from the bottom of the frame.

NOTE: Use of these templates will require that you have Photoshop/After Effects and the approved UVA brand fonts installed on your computer. To request fonts, please contact brandguidelines@virginia.edu. For more information, refer to the Fonts section in these guidelines.

There are two available styles of lower-thirds: Formal and Dynamic, both of which are available for download below.

Formal
This simple, classic style uses Franklin Gothic Book Regular is the preferred font for lower-thirds. The first line of text is sized at 50 pixels and the second at 40 pixels, styled in all caps with kerning set to 180 points.