- Logo Toolkit
- Brand Art Toolkit
- Presentation Assets
- Banners and Pageantry
- Fleet Marks
- Student Organizations
- Social Media Guide
- Web Design
- Video Production
- Glossary and Tutorials
Banner Request Process
As an iconic higher education institution and UNESCO World Heritage Site, the University has chief guidelines and processes that direct how banners and other pageantry are displayed on and around Grounds. All temporary banner requests must follow the review process, as defined by the University's pageantry working group. Before submitting your request, identify the location at which you would like to display your banner. A list of approved locations is provided below.
Because requests are reviewed on a first-come, first-serve basis, submit your request at least four weeks in advance of the requested installation date. NOTE: Banners are not to be hung on facilities or building columns.
Temporary Banner System
Temporary banners should be used to advertise upcoming events occurring on or around Grounds. In this section, you will find detailed instructions and tailored resources, crafted to showcase your event while maintaining the identity and integrity of the UVA brand.
Temporary banners may be placed in one of three approved locations listed below. Note that these bridges are the only approved sites for temporary banners on or around Grounds:
Banners can be displayed on one or both sides of the bridge. If displayed on both sides of the bridge, the designs must be identical. UVA Facilities Management is the only approved entity to print, install and remove banners on Grounds.
Below you will examples of five different banner designs. Use this as a guide when submitting your request to identify which type of event your banner will feature.
NOTE: Each banner series design must be approved by both University Communications and the Office of the University Architect.
University Events: Without Your Own Artwork
Temporary banners can be used to promote university events such as Final Exercises, Alumni Weekend, and Take Back the Night among others. This design system should be used when you don't have your own artwork to submit. These banners are designed to communicate the universities brand identity while displaying event details through a clean, information-centric approach. The overall size of official University event banners is 192"x48".
These two options are: 1) the typographic approach and 2) the photographic approach. Examples of these are below.
1. Typographic Approach
This clean, simplified design has two potential executions: a white background with Jefferson Blue and Rotunda Orange text, or Jefferson Blue background with Rotunda Orange and knocked-out (white) text. Both feature a subtle brand art treatment and various typographic approaches.
2. Photographic Approach
This design includes the option to incorporate a photo into the banner layout. If including a photo in your banner layout, select an image that is simple and easy to read.
University Events: When You Do Have Your Own Artwork
This design system includes two components, examples of which are below. Both of these incorporate simplified University branding, implying affiliation without distracting from the banner’s primary message. While the overall size of affiliated University event banners is 192"x48", the live area available for art varies. Specifications for each option are listed in the corresponding sections below.
These two options are: 1) the right logo tag 2) and the horizontal logo tag. Examples of these are below.
1. Right Logo Tag
The placement of the right logo tag provides a live area of 155” high x 48” wide for supplied art. As with all banners and pageantry displayed on Grounds, art supplied for use on affiliated University event banners must be approved by the University’s pageantry working group.
2. Horizontal Logo Tag
The horizontal logo tag provides a live area of 192” high x 36” wide for supplied art. As with all banners and pageantry displayed on Grounds, art supplied for use on affiliated University event banners must be approved by the University’s pageantry working group.
To Note: If you would like to submit your own banner design without the tags included above, you're welcome to do so. All designs will be reviewed by the universities pageantry working group.
All other University pageantry and signage must be reviewed and approved to ensure these materials meet brand standards. To initiate review and approval of temporary or permanent signage, please contact Michael Barry at firstname.lastname@example.org.