Approved Art

The University owns a variety of marks for use in digital, print and promotional materials. When you work with a UVA-licensed vendor to create designs for branded products, it is important that you and the vendor represent your department or unit clearly and with the appropriate marks.  

When placing a University mark on a promotional item, the mark must include a trademark symbol. If needed, your vendor will update your mark with the trademarked version before producing your items. 

Below you will find guidelines based on what type of customer you are. 

For University faculty and staff, we recommend using your official logos to best identify your unit on merchandise. Suites of logos for each unit include a flexible variety of marks ranging in formality. For less formal approaches, the split-V is available. 

For use on promotional materials, students can create a customizable split-V.  Find our split-V generator by clicking below. Contracted independent organizations, CIOs, are expected to adhere to the approved naming convention,  “(Organization Name) at the University of Virginia,” when including their organization name on promotional materials. 

Units within Virginia Athletics can use the Athletics logo system. This includes the V-sabre, Virginia Cavalier and Cavalier Shield. Only units within Virginia Athletics are permitted to use these marks.   

If you’re ordering promotional materials for units within UVA Health, you can explore their logos and guidelines by clicking the link below.