UVA brand fonts are not uncommon fonts, but they are not universal or open-source fonts and therefore are not free. You must purchase the licenses from a font vendor that are appropriate for your use of the fonts; for example, there may be different licenses for web and print use. If you subscribe to Adobe Creative Cloud, UVA brand fonts are available through the Typekit as long as you maintain your Cloud subscription. Creative services vendors who wish to do work for the University must use our brand fonts and obtain the appropriate licenses themselves.
How to Get Our Fonts
For non-vendor UVA brand users, we have provided the best font matches via Canva and Google, as well as the best universal and/or open-source fonts to use as substitutes. Remember, adhering to UVA brand guidelines allows you to use the full power of the UVA brand to promote your messaging, so we encourage you to always find the best font match possible for your work.
Adobe Caslon
Adobe Caslon is a 20th-century adaptation of a typeface originally designed by William Caslon, the founder of England’s first type foundry. This typeface was used extensively throughout the British Empire during the 1700s, including the British colonies in America. When John Dunlap of Philadelphia typeset the first printed edition of Thomas Jefferson’s Declaration of Independence, Caslon was the typeface he chose. A serif font, Caslon is suited for more formal, traditional applications such as letterhead, business cards and envelopes. Caslon is the font used in the University’s logo system.
Franklin Gothic
Franklin Gothic is a simple and versatile sans serif font with a modern feel. This family of fonts is the most flexible among the fonts in the UVA brand. All weights and faces are available for use but should be used with discretion and design best practices in mind. Franklin Gothic is the primary typeface for both headlines and body copy in communications and marketing materials.
Bodoni
Bodoni is considered a secondary font in the UVA brand. Bodoni Poster Italic is most frequently used because it provides a bold but studious feel. A more designed font, the typefaces within the Demi Compressed Italic Bodoni family are not intended to be used as primary fonts, but sparingly, as accent design elements.