Colors

Our orange-and-blue color palette is among the most powerful and visually recognizable features of the University’s brand. Our primary brand colors unify and strengthen the University community’s communications and marketing efforts, and evoke a strong connection to UVA among our audiences. UVA Orange and UVA Blue should always take center stage in our designs. Our secondary color palette should have a supporting role, complementing and adding a bit of dimension without claiming the spotlight. Our colors also should be used in correct combinations of backgrounds and text to be accessible. Read our section on accessibility.

UVA Orange and UVA Blue use University-specific formulas to ensure greater consistency and better manage the use of the colors by approved University vendors. UVA Orange and UVA Blue are available in Spot and CMYK formulas.

UVA Blue

HEX #232D4B
RGB 35, 45, 75
CMYK U 98, 83, 12, 46
CMYK C 87, 70, 22, 44

UVA Blue 25%

HEX #C8CBD2
RGB 200, 203, 210
CMYK U 5, 3, 0, 18

UVA Orange

HEX #E57200
RGB 229, 114, 0
CMYK U 0, 68, 100, 0
CMYK C 0, 64, 81, 0

UVA Orange 25%

HEX #F9DCBF
RGB 249, 220, 191
CMYK U 0, 12, 23, 2

We offer five secondary colors that support our primary UVA Orange and UVA Blue. These are not intended to take the place of the primary colors, and the secondary color palette can change over time. For flexibility, the secondary colors can also be used at 25% tint.

Cyan

HEX #009FDF
RGB 0, 159, 223
CMYK U 100, 29, 0, 13

Yellow

HEX #FDDA24
RGB 253, 218, 36
CMYK U 0, 14, 86, 1

Teal

HEX #25CAD3
RGB 37, 202, 211
CMYK U 66, 0, 22, 0

Green

HEX #62BB46
RGB 98, 187, 70
CMYK U 65, 0, 100, 0

Magenta

HEX #EF3F6B
RGB 239, 63, 107
CMYK U 0, 90, 40, 0

Cyan 25%

HEX #BFE7F7
RGB 191, 231, 247
CMYK U 23, 6, 0 , 3

Yellow 25%

HEX #FFF6C8
RGB 255, 246, 200
CMYK U 0, 4, 22, 0

Teal 25%

HEX #C9F2F4
RGB 201, 242, 244
CMYK U 19, 0, 6, 0

Green 25%

HEX #D8EED1
RGB 216, 238, 209
CMYK U 15, 0, 22, 0

Magenta 25%

HEX #FBCFDA
RGB 251, 207, 218
CMYK U 0, 23, 4, 0

Additional Web-Only Colors

Light Gray

HEX #F1F1EF
RGB 241, 241, 239

Medium Gray

HEX #DADADA
RGB 218, 218, 218

Text Gray

HEX #666666
RGB 102, 102, 102

Emergency

HEX #DF1E43
RGB 223, 30, 67

Link Blue

HEX #495E9D
RGB 73, 94, 157

We strive to serve our community by ensuring our brand resources and assets result in products and materials that are accessible. This means making sure our colors are used in the correct combinations of backgrounds and text for contrast and readability. The UVA digital accessibility coordinator, in the University’s Office for Equal Opportunity and Civil Rights, has partnered with University Communications to provide guidance on color and text combinations that meet Web Content Accessibility Guidelines.