Excellent for a Purpose

The University of Virginia was founded to serve the public good. For us, it’s not enough to be excellent in academic pursuits, we must be excellent for a purpose.

As stewards of the UVA Brand, we apply excellence for the purpose of telling the UVA story in a creative, cohesive way that is true to who we are and what we stand for. This site gives you practical, user-friendly tools and elements to create consistent, compelling, and useful materials that complement the UVA Brand.